The second in a series of public service announcements, this one featuring the local minor league baseball team. The general idea is to conflate sportsman-like behavior with joining in on the effort to recycle. The target demographic in this initiative isn’t folks who recycle for ideological reasons, they’re already recycling; we’re trying to reach middle-aged […]Read more "#TeamSort Public Service Announcement – The Potomac Nationals"
The first in a series of 30 second spots shown in Maryland, D.C., Virginia, & Pennsylvania. I conceived the campaign, wrote the material, shot, recorded, and edited all projects associated with the brand and managed the companion social media initiative.Read more "#TeamSort Public Service Announcement – Miss Whistleblower"