#TeamSort Public Service Announcement – The Potomac Nationals

The second in a series of public service announcements, this one featuring the local minor league baseball team. The general idea is to conflate sportsman-like behavior with joining in on the effort to recycle. The target demographic in this initiative isn’t folks who recycle for ideological reasons, they’re already recycling; we’re trying to reach middle-aged parents and their families in an effort to create a sense of teamwork. Photography, editing, and motion graphics.

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